A Look Under the Hood: The Engine That Drives the System
Top 10 Features and Benefits of the Total Online Business System
Features |
Benefits |
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An end-to-end email marketing management system to reach out to new prospects and current customers; one that tracks more than just open rates and click-throughs; rather, one that follows them all the way through to purchase. |
You learn your customers’ habits, so you can tune up your email marketing, Pay-Per-Click (PPC) advertising, social media presence, and Web page content to maximize conversions. |
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An online customer database, that automatically tracks all activity, including inquiries, subscription and order management, and lets you easily drop in all phone, mail, and in-person interactions. |
At a glance, in a single online dashboard, you can access everything about your customer’s relationship with your organization, whenever you need to |
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A turnkey e-commerce system that you can change and update yourself. Automate recurring orders. Collect donations and service payments. Integrates with all major payment gateways and shipping providers. |
You’re in control of your online sales—product selection, images, descriptions, pricing, special offers, fulfillment, billing, and collection. Collect for professional services or accept non-profit donations, too. |
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Workflow triggers that alert and remind you and/or your staff via email or TXT message of customer inquiries, orders, non-responses, etc. These can also generate auto-responder emails to confirm orders, remind clients, etc. |
Notifications and reminders help keep all the balls in the air, so none is dropped due to oversight. Thank-you’s, surveys, and follow-ups are always flowing, automatically, exactly when you want them to. |
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Tools to analyze, in aggregate, how and what certain groupings of site visitors and customers are interested in, along with what, how much, and often they buy. |
Learn what’s working and what’s not, and reveal what to do to refine all aspects of your online business to maximize conversions and profits. |
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Integrated customer relationship management (CRM) with analytic reports and charts delivered daily to you via email or on demand online, and the ability to make customer database inquiries—all online. |
Quickly spot opportunities and trouble spots, before they get away from you. See results of promotions without waiting for a spreadsheet to be compiled from disparate data sources. |
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A flexible, content management system that allows you to upload information, change and update individual pages, and book events, all right online, any time you wish. |
Tweak your offers and content yourself, any time, in response to market changes, upcoming events. If you can operate a basic word processing app, you can make your own online edits. |
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Built-in blogging and forum platforms, RSS feeds, online forms, paid and secure “member” areas, ad rotators, integrated site search, email hosting, and much, much more. |
Stay in front of your clientele frequently with timely, relevant information, through multiple avenues. When you engage prospects and customers through interaction, will purchase more, more frequently. |
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This is a unified system, built from the ground up, hosted and served by an Adobe Systems company. It is not a collection of components from disjointed sources that you hope “play nice” with one another. |
You start the car, put it in gear, and it gets you to your destination. No questions like “Will the tires fit the rims?” “Is the fuel going to stall the engine?” or “Can I get it fixed quickly when it needs service?” All systems share a common platform, so they seamlessly stay in close touch with one another. |
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Any or all this for less per month than you’re spending for your phone service. |
The total cost of a cobbled-together bundle of all these capabilities from multiple providers would spiral. Worse: when they stop passing along information among themselves, untangling the mess could be a money pit. |
So, can you really afford to stand by with a standalone Web site? Or, do you need a Total Online Business?
Tell us a bit about where you’d like to go, and let’s have a free phone consultation to explore how we can help map out your route, get all the components running like a top, put it in gear, and move it on down the road!