Decades of Marketing and Business Experience

Perry Alexander — Founder, Business and Marketing Strategist, and Designer
Alexander’s career began in 1973 in retail chain advertising management. This expanded into developing consumer and b2b marketing programs across all major media. His marketing and advertising experience includes print, electronic, and online media.

As a business and marketing strategist, Alexander has founded and run multiple small companies. He has written and designed numerous client business plans for investors, developed detailed marketing plans for clients, created and managed budgets, and identified and oversaw outside resources in senior project management roles.

He has designed, produced innumerable corporate identity programs, printed collateral materials, catalogs, brochures, and direct mail packages, and dynamic, integrated Web sites.

Gary Hennerberg — Founder, Direct and Internet Marketing Consultant

Gary can be described as a multi-faceted direct marketer who applies imagination and creative ideas to selling products and services both online and offline. As direct marketing has evolved, so has his approach to selling products and services. Hennerberg’s skills in selling online via email copywriting, SEO, Web sites, and pay-per-click are firmly based on his direct marketing experience.

He is also a proven direct mail copywriter. His work has appeared in over 150 million households and businesses in six countries. Today he navigates between analyzing and measuring online analytics as comfortably as he does between reinventing SEO keyword strategy, Web site content, and writing email marketing and direct mail promotions. More about Gary at his Web site: Hennerberg.com (designed and maintained by Total Online Business).

The Team

Together, the team offers a compelling range of talent and experience. Since 1996, Alexander and Hennerberg have combined forces to design and produce countless direct marketing packages. Many have resulted in record-breaking response rates for numerous national, regional, and local clients.

Now, both Alexander and Hennerberg maintain their position at the leading edge of online and e-mail marketing, based on their core competencies of analysis, precision targeting, creative ingenuity, testing, and refining. They are available to provide assistance with anything from reworking copy for SEO or designing an HTML email campaign to a complete overhaul of your online business, including providing analytics, CRM (client relationship management) email campaign management, e-commerce, blogs, forums, membership areas, etc.

Associates

TheListWarehouse.com — (Web site designed and produced by Total Online Business.) The List Warehouse doesn’t create or manage list databases, so they have no conflict of interest.  They solicit and present free list quotes from a selected group of independently rated list vendors … all competing for your business … with no broker mark-ups.  They can supply email marketing lists, direct mail lists, SMS TXT mobile lists, and telemarketing lists.